Raising the Bar on Medical Congress Training

Successfully supporting the congress training needs of global Medical Affairs stakeholders is challenging. Training development timelines are extremely short, learning delivery must be flexible and stakeholders updated as new, clinically relevant information occurs at the congress.

This 60 minute case study will examine how Celgene Medical Affairs GL&D incorporated a new, innovative training approach to Congress training for non-commercial colleagues. Based on stakeholder feedback, a more flexible, on-demand approach was needed for pre-congress training, as well as the need for "just in time" updates from the event.

During this workshop, the presenters will:

- Illustrate opportunities identified to improve the effectiveness of the congress training experience at Celgene.

- Demonstrate how the utilization of "on-demand" training sessions provided a flexible approach to prepare a global audience with the knowledge needed to attend the 2018 ASH Congress.

- Discuss the application of "just in time" video updates created on-site, to highlight session data and provide context by internal KOLs.

- Show the role that internal KOLs played in executing the post-congress training plan.

- Demonstrate how the new Celgene Congress App helped ensure a flexible and effective learning experience.

- Discuss the results of the post-training survey and lessons learned.

After attending this workshop, attendees will have the foundation to create a similar event through the use of a checklist that will be provided.

  • Date:Tuesday, June 4
  • Time:4:00 PM - 5:00 PM
  • Room:Austin 4
  • Location:Austin 4
  • Session Type:Case Study
  • Submitter Name: McGrath, MIchael
  • Submission Date (CST): 13/12/2018 12:53
  • Session Level: Beginner
  • Submitter Email: mmcgrath@celgene.com
  • Session Length: 60 Minute Workshop
  • How are you planning on keeping the learners engaged during this presentation?: Video clips, demonstration of audience participation tool, review of mobile video recorder, demonstration of new Congress App, Q&A session.
  • Learning Objective 1: Explain how the use of a blended, flexible learning approach, can improve the medical congress training experience.
  • Learning Objective 2: Demonstrate the different on-demand methodologies and supportive technologies were selected and employed to ensure learner engagement.
  • Learning Objective 3: Illustrate the steps to planning a successful congress training event and associated costs.
  • What is the topic your workshop will cover and how is it relevant to the industry?: Leveraging a blended learning approach to medical training is a new and novel approach to preparing non-commercial attendees for congress events.
Michael McGrath
Peter Parrinello
Alo Group
Robert Pouria