Brad Hummel’s core concepts to Sales Simulation were introduced in an article published in the Winter 2017 issue of Focus Magazine, and expanded on during a subsequent LTEN Webinar. At the 2018 LTEN Annual Conference, Brad and a colleague (Jacqueline Freeman) demonstrated how his concepts shaped the development of the Bristol-Myers Squibb Simulation Center. Attendees of that session realized the value of simulation and learned how to incorporate new strategies into existing programs. At LTEN 2019, Brad will provide updates on the BMS Simulation Center and demonstrate how his concepts continue to enhance the Lung Cancer training curriculum. He will also share strategies to help individuals from any organization move toward programs that center on real-world scenarios.