VUCA 2.0: Leading in a VUCA World

  • Kim Catania, Catania Communications LLC,
  • Paula Lavish, Catania Communications LLC

The pharmaceutical/biotech industry is more volatile than even before. As relentless marketplace challenges expand and organizational objectives and demands are ever-increasing, the need to develop solutions to address them effectively is paramount.

This session focuses on the concept of VUCA (Volatility, Uncertainty, Complexity, Ambiguity)& how to parlay VUCA 2.0 (Vision, Understanding, Courage, Adaptability) as a viable solution to address the ever-changing demands in our roles.

  • Date:Tuesday, June 4
  • Time:3:00 PM - 3:20 PM
  • Room:Learning Lab 1 - Longhorn D
  • Location:Learning Lab 1 - Longhorn D
  • Session Type:Learning Labs
  • Submitter Name: Catania, Kim
  • Submission Date (CST): 08/01/2019 11:47
  • Session Level: Intermediate
  • Submitter Email:
  • Session Length: 20 Minute Micro-Learning
  • How are you planning on keeping the learners engaged during this presentation?: Small buzz group discussions, engaging brainstorming, and interactive dialogue to illustrate how VUCA 2.0 applies in real-world situations
  • Learning Objective 1: Recognize the impact of VUCA in the marketplace and its impact in your organization
  • Learning Objective 2: Explore the bridge between VUCA and VUCA 2.0 and recognize how VUCA 2.0 is a solution to challenges in your organization
  • Learning Objective 3: Apply VUCA 2.0 to begin translating challenging circumstances into actual real-world solutions for success moving forward
  • What is the topic your workshop will cover and how is it relevant to the industry?: Share the reality of VUCA & demonstrate how VUCA 2.0 is a solution to address the ever-changing demands in our roles.
Kim Catania
Catania Communications LLC
Paula Lavish
Catania Communications LLC