Aiming for Engagement and Retention: Creating a PI Escape Room for Launch Training

  • William Garner, Tipping Point Media,
  • Jessica Labita, Bayer

Launch training almost always includes interventions around the PI and MOA; the challenge is to ensure that training is engaging and ensures retention. Recent studies suggest that Virtual Reality improves retention through learner engagement on multiple levels, from the visual to the cognitive.

Bayer and Tipping Point Media created a solution that leverages Virtual Reality (VR) to develop an experience for the sales force that reinforces PI and MOA learning in an engaging, competitive, and team environment. This workshop will focus on the challenges involved in developing an immersive VR experience that is not only rich in content but that also promotes team-building. It will describe the involvement required from the vendor and client teams to ensure medical-legal buy in. The workshop will illustrate how VR can be leveraged to promote retention and engagement around key elements such as the PI and MOA. Finally, learners will be invited to experience the VR Escape Room for themselves to see how it can enhance learning.

  • Date:Tuesday, June 4
  • Time:2:00 PM - 3:00 PM
  • Room:Grapevine 4
  • Location:Grapevine 4
  • Session Type:Case Study
  • Submitter Name: Nihill, Marissa
  • Submission Date (CST): 09/01/2019 09:48
  • Session Level: Intermediate
  • Submitter Email:
  • Session Length: 60 Minute Workshop
  • How are you planning on keeping the learners engaged during this presentation?: Interactive discussion around the topic and how learners are using technology; demonstration of VR allowing all learners to participate.
  • Learning Objective 1: Accurately describe the challenges involved in using Virtual Reality as an immersive training experience.
  • Learning Objective 2: Explain how VR can be leveraged for team-building.
  • Learning Objective 3: Confidently articulate the benefits of using Virtual Reality to ensure engagement and retention.
  • What is the topic your workshop will cover and how is it relevant to the industry?: Trainers are challenged to create learning around the PI and MOA. This workshop illustrates how VR enhances retention through learner engagement.
William Garner
Tipping Point Media
Jessica Labita