Sales teams are always looking for better ways to partner with and provide value to their customers and organizations. With continued changes and complexity in the healthcare marketplace, many decisions are being made using non-clinical factors. Through this workshop, we will evaluate strategies to incorporate real-life customer experts into your learning programs to maximize the benefits they provide to a training workshop. You will see the results and outcomes of a successful implementation of these strategies and hear firsthand some of the outcomes from a health system C-level executive. Throughout this experience, we will lead discussions on key strategies—including content expertise, training implementation and internal stakeholder management—that you can apply in your own training programs.