Treatment decision making is rapidly shifting from individual physicians to a diverse set of institutional customers, from hospitals to integrated care entities, and from payers to pharmacy benefit managers. The pressure to deliver greater value is driving this evolution. Has your organization adapted its training strategy to align with these changes? Are you looking for ways to help customer facing functions, such as field and institutional sales and account managers to work more effectively together?
In this highly interactive workshop, facilitators will share their tactics for training sales representatives to think like account managers, account managers to work with field sales, and institutional representatives to strategize across the care continuum to serve their most complex customers more effectively. Participants will discuss their experiences with training a diverse set of sales professionals to collaborate to forge productive long-term customer relationships.