The FST of Tomorrow – Implementing a Complete Curriculum to Transform the Field Sales Trainer Role

  • Wendy Eicholzer, Whole Systems,
  • Jessica Sorenson, Allergan

Many organizations utilize Field Sales Trainers to help extend the capabilities of Training. Not all companies have a comprehensive curriculum that builds FST capabilities and confidence across a variety of skills, and ensures that you retain and develop top talent, to the benefit of the entire organization. You can develop an outstanding and cost-effective Field Sales Trainer Development curriculum by leveraging the 5 “must haves” from the curriculum model presented, including Advanced Training, onboarding, facilitation, evaluation, and mentoring. You’ll leave this session empowered with ideas on how to work with key stakeholders to develop the dynamic Field Sales Trainers of tomorrow.

  • Date:Tuesday, June 4
  • Time:1:00 PM - 1:20 PM
  • Room:Learning Lab 3 - Longhorn D
  • Location:Learning Lab 3 - Longhorn D
  • Session Type:Learning Labs
  • Submitter Name: Glass, Allie
  • Submission Date (CST): 09/01/2019 14:42
  • Session Level: Intermediate
  • Submitter Email:
  • Session Length: 20 Minute Micro-Learning
  • How are you planning on keeping the learners engaged during this presentation?: Participants view a complete FST curriculum case example, ask questions, and create a checklist to create an FST program for their organization
  • Learning Objective 1: Identify the critical success factors in developing a Field Sales Trainer curriculum for the FST of tomorrow
  • Learning Objective 2: Discuss how to work with key stakeholders across the organization to maximize the value of the FST role
  • Learning Objective 3: Create a checklist to begin development of your learning organization’s FST curriculum
  • What is the topic your workshop will cover and how is it relevant to the industry?: Organizations are looking for ways to extend their training capability; our comprehensive curriculum case shows how you can transform the FST role.
Wendy Eicholzer
Whole Systems
Jessica Sorenson