With an everchanging and dynamic competitive marketplace, we recognize that organizations and training teams need to generate efficiencies in curriculum development and deployment. This promotes the development of scientific training and skills-based training for a medical affairs audience that can easily be adapted for commercial training utilization. Core foundational elements within a training curriculum are the tenants for what both medical affairs and commercial teams need to achieve and maintain leadership in an evolving, competitive landscape.
During this interactive discussion, you will have the opportunity to discuss challenges you may currently face in designing impactful medical affairs training and to also share and learn best practices from each other in overcoming these challenges.
A relevant case study will be presented and discussed. We will share with you the strategies employed in the design of this case study curriculum that allowed for the adaptability of assets for both a commercial focused training and a high science medical affairs training curriculum. We will look at the differences and similarities in creating and executing a curriculum for both audiences.
Throughout the workshop, we will answer key questions such as what do you need to consider when designing for a medical affairs audience and how do their needs differ from a commercial audience.