For most organizations, POA meetings are critical events that happen one or more times a year. Although POAs provide an excellent opportunity for the commercial functions to communicate with and train in-field teams, planning and preparing for a POA meeting can feel like a nightmare for the training team and leadership responsible. While POA planning and execution should be fairly straightforward, it often is complex and rarely easy. Variables such as brand teams’ ability to deliver tools on time, sales leaders with competing priorities, and the arduous process of med-reg-legal review, increase the risk of a poor outcome and can drive the most resilient training people to burnout.
How can you make POA execution less painful and more impactful? By establishing a strategic POA governance structure, shifting your stance from reactive to proactive, gaining alignment with key stakeholders, and asserting control early in the process.
In this session, you will hear how Sanofi is tackling this challenge, discuss the importance of having a strategic approach to POA governance, planning, and execution, share research on “how other companies do it,” and learn how to use a diagnostic tool to assess the current state of your organization’s POA process.