Don’t accept POA chaos as “the way it is”- A strategic approach to establishing a POA process that delivers results

For most organizations, POA meetings are critical events that happen one or more times a year. Although POAs provide an excellent opportunity for the commercial functions to communicate with and train in-field teams, planning and preparing for a POA meeting can feel like a nightmare for the training team and leadership responsible. While POA planning and execution should be fairly straightforward, it often is complex and rarely easy. Variables such as brand teams’ ability to deliver tools on time, sales leaders with competing priorities, and the arduous process of med-reg-legal review, increase the risk of a poor outcome and can drive the most resilient training people to burnout.

How can you make POA execution less painful and more impactful? By establishing a strategic POA governance structure, shifting your stance from reactive to proactive, gaining alignment with key stakeholders, and asserting control early in the process.

In this session, you will hear how Sanofi is tackling this challenge, discuss the importance of having a strategic approach to POA governance, planning, and execution, share research on “how other companies do it,” and learn how to use a diagnostic tool to assess the current state of your organization’s POA process.

  • Date:Tuesday, June 4
  • Time:10:15 AM - 11:45 AM
  • Room:Ft. Worth 3-4
  • Location:Ft. Worth 3-4
  • Session Type:Interactive Discussion
  • Submitter Name: Iannone, Susan
  • Submission Date (CST): 09/01/2019 19:50
  • Session Level: Intermediate
  • Submitter Email:
  • Session Length: 90 Minute Workshop
  • How are you planning on keeping the learners engaged during this presentation?: Interactive discussion, group activities, handouts, sharing relevant research data
  • Learning Objective 1: Recognize the value in having a strategic approach to POA.
  • Learning Objective 2: Learn how to evaluate your current POA process to identify gaps and opportunities.
  • Learning Objective 3: Learn best practices from organizations that have mastered POA.
  • What is the topic your workshop will cover and how is it relevant to the industry?: POAs are part of almost every company plan in life sciences. While common, many organizations and practitioners struggle with process and execution.
Sue Iannone
Bull City Blue
Dan Farrell
Garry O'Grady
Bull City Blue
Mani Chidambaram
Sanofi US