Targeted Design for Launch, NSM and POA: Ensure you hit your mark meeting after meeting!

  • Celeste Mosby, Syneos Health,
  • Mike Paradiso

As industry training professionals, we have all developed or attended Launch, National Sales Meetings and POA meetings that were a resounding success. Sales teams were engaged, enthused and left with a new commitment, while leadership recognized the impact of the meeting. How can training departments consistently design impactful meetings with varying budgets, while meeting the needs of brand leadership? Ensuring sound instructional design is at the heart of training workshops and activities.

During this workshop, training practitioners and industry experts will describe an approach to targeted design when creating Launch, NSM and POA workshops that resonate with learners and leaders who are on the line to assess actual accountability and effectiveness once sales teams return to the field. Workshop facilitators and SMEs will also explore how to leverage project management and collaboration with internal team members & vendors to support meeting success. Wrapping up the session, the role of measurement to demonstrate training success will also be discussed.

  • Date:Tuesday, June 4
  • Time:10:15 AM - 11:45 AM
  • Room:Austin 3
  • Location:Austin 3
  • Session Type:Interactive Discussion
  • Submitter Name: Myers, Jill
  • Submission Date (CST): 09/01/2019 20:55
  • Session Level: Intermediate
  • Submitter Email:
  • Session Length: 90 Minute Workshop
  • How are you planning on keeping the learners engaged during this presentation?: Interactive discussion and experiential insights from peers backed by solid, proven strategies will support learners once they are back on the job.
  • Learning Objective 1: Understand how to link concrete business goals to instructionally sound workshops that will lead to measurable change and improved sales performance.
  • Learning Objective 2: Identify targeted approaches and modalities that are used when designing traditional workshops compared with Launch, NSM and POA workshop design.
  • Learning Objective 3: Solidify your training team among marketing and sales stakeholders as a driver in the sales and training process before, during and after the meeting.
  • What is the topic your workshop will cover and how is it relevant to the industry?: Targeted design and delivery of launch, NSM and POA workshops which is relevant to everyone in the LTEN audience.
Celeste Mosby
Syneos Health
Mike Paradiso