Designing field sales managed care training: Common, Core & Critical

  • Argenta Lopez Cornejo , Genentech ,
  • Catherine Roesler, Genentech

Gain insights on how Genentech is approaching managed care training to the fit the evolving business needs for all their franchises.

  • Date:Wednesday, June 5
  • Time:9:30 AM - 9:50 AM
  • Room:Learning Lab 2 - Longhorn D
  • Location:Learning Lab 2 - Longhorn D
  • Session Type:Learning Labs
  • Submitter Name: Lopez, Argenta
  • Submission Date (CST): 25/01/2019 15:15
  • Session Level: Beginner
  • Submitter Email:
  • Session Length: 20 Minute Micro-Learning
  • How are you planning on keeping the learners engaged during this presentation?: Using adult learning principals and strong facilitation.
  • Learning Objective 1: Discover one approach to managed care training.
  • Learning Objective 2: Gain awareness of the three elements the Field Sales Managed Care Training team considers when designing training.
  • Learning Objective 3: Interact and learn best practices on how industry peers approached redesigning managed care training.
  • What is the topic your workshop will cover and how is it relevant to the industry?: A strong managed care training curriculum for a field sales team is an important part of our business because of the dynamic business landscape.
Argenta Lopez Cornejo
Catherine Roesler