Ever go to your legal, regulatory and medical (LMR) review team with a concept and they thought you were out of your mind? That is exactly what happened at LEO Pharma. Results of a needs assessment with our sales team overwhelmingly told us they wanted, in fact needed, competitive selling. Our LMR team listened, and after much coaxing, agreed to partner with us to build content that was within Regulatory and Pharma Guidelines. The session will outline the process of assessing the need, nurturing the partnership and building a 2-day product knowledge and selling skills curriculum that was delivered at a National Sales Meeting (NSM). The culminating "Putting it all Together" workshop was an Escape Room that included clues about LEO products as well as the major competitors.
Attendees will be asked to comment on how they have partnered with their LMR teams to build successful training and overcome their own hurdles. Details of how the workshops, including the Escape Rooms were developed, deployed and received by the field will be shared.