Launch over Lunch

  • Lee Deaner

LTEN 2018 was the start of a great relationship over lunch.

The Mylan Training team had just sat down for lunch at LTEN 2018 in Phoenix. Over a couple of ham sandwich’s the basic launch plan was built. Thanks for lunch LTEN.

The session will give an in depth look at the needs for a two company virtual product launch. It will also outline the plan including obstacles from concept to delivery.

It will provide a road map for success for participants and companies who find themselves in this similar situation where they are required to support a launch with many virtual elements and threads.

We will discuss and overview the steps taken by the pharmaceutical companies, and also the vendor partner that ended in a successful brand new product launch.

  • Date:Wednesday, June 5
  • Time:4:00 PM - 5:00 PM
  • Room:Ft. Worth 3-4
  • Location:Ft. Worth 3-4
  • Session Type:Interactive Discussion
  • Submitter Name: Zerby, Nick
  • Submission Date (CST): 27/02/2019 13:13
  • Session Level: Advanced
  • Submitter Email: nzerby@leadingedgetrng.com
  • Session Length: 60 Minute Workshop
  • How are you planning on keeping the learners engaged during this presentation?: Interactive high energy workshop. We will have ARS questions, interactive planning on whiteboards and a planning sheet to takaway.
  • Learning Objective 1: Learners will be able to identify similarities and differences between their own launch and co promotional plans and the one discussed.
  • Learning Objective 2: Participants will be able to road map their launch plans incorporating the new ideas they learn into that roadmap.
  • Learning Objective 3: Participants will be able to organize and deliver their plans based on guidance outlined in the success an pitfalls of the virtual program.
  • What is the topic your workshop will cover and how is it relevant to the industry?: Mylan training was charged with the task of training 300 learners under unusual circumstances. Virtual learning was the common thread of success.
Speakers
Lee Deaner
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