The Future of Competitive Selling in BioPharma - How To Compete Win & Grow Your Brands

  • Fred Marshall, Quantum Learning, Inc.,
  • Jill Fenton, Quantum Learning, Inc.

If you want to grow your brand, you have to grow your sales forces' ability to execute. How? By giving your sales force practical tools for turning your brand's strategic imperatives into competitive reality across every stakeholder who touches the patient for your brand. The future of competitive selling is about elevating your customer's total treatment experience: from treatment choice to patient education, from product access to SE and AE management. This workshop will show you how sales training can partner with sales leaders and brand teams to move the needle despite intense competition. And most importantly how to measure change at Kirkpatrick levels 3 and 4 so you can demonstrate the value sales training brings to the party.

  • Date:Tuesday, June 4
  • Time:2:00 PM - 3:00 PM
  • Room:Ft. Worth 6-7
  • Location:Ft. Worth 6-7
  • Session Type:Interactive Discussion
  • Submitter Name: Marshall, Fred
  • Submission Date (CST): 12/04/2019 10:23
  • Session Level: Intermediate
  • Submitter Email:
  • Session Length: 60 Minute Workshop
  • How are you planning on keeping the learners engaged during this presentation?: By sharing Quantum's latest research into what the best biopharmaceutical reps in the world do to compete, win, and grow their brands.
  • Learning Objective 1: The three areas of mastery that drive the ability to execute in highly competitive markets.
  • Learning Objective 2: Apple's secret to brand growth despite intense competition and how you can apply it to growing your brand in BioPharma and Oncology.
  • Learning Objective 3: How to create meaningful competitive differentiation at every touchpoint along the continuum of care to grow your brand in a measurable way!
  • What is the topic your workshop will cover and how is it relevant to the industry?: How to elevate your sales force's ability to execute in a changing treatment landscape and highly competitive environment.
Fred Marshall
Quantum Learning, Inc.
Jill Fenton
Quantum Learning, Inc.