If you want to grow your brand, you have to grow your sales forces' ability to execute. How? By giving your sales force practical tools for turning your brand's strategic imperatives into competitive reality across every stakeholder who touches the patient for your brand. The future of competitive selling is about elevating your customer's total treatment experience: from treatment choice to patient education, from product access to SE and AE management. This workshop will show you how sales training can partner with sales leaders and brand teams to move the needle despite intense competition. And most importantly how to measure change at Kirkpatrick levels 3 and 4 so you can demonstrate the value sales training brings to the party.