Interactive Technology in a Patient-Centric Environment

  • Brian Rivers, Centrifuge Media, Inc.,
  • Jack McDonald, Centrifuge Media, Inc.,
  • Lisa Lukawski, UCB

Training sessions can be a bore. With so much technical information to convey, it can be tough to cut through the numbers to get to what really matters – your patients. In this session, we’ll talk about how creative technology can enhance your existing training methods, allowing you to develop new approaches that will establish a patient-centric culture. By incorporating Augmented Reality, Holograms, Virtual Reality, and Experiential Environments, you can provide your organization, and each of your employees, hands-on experiences that build a deeper understanding of the patients you serve. Hear first-hand accounts of how these innovations can lead to impactful learning and development for new and existing sales teams.

  • Date:Wednesday, June 5
  • Time:2:00 PM - 3:30 PM
  • Room:Ft. Worth 6-7
  • Location:Ft. Worth 6-7
  • Session Type:Interactive Discussion
  • Submitter Name: Rivers, Brian
  • Submission Date (CST): 16/04/2019 17:07
  • Session Level: Advanced
  • Submitter Email:
  • Session Length: 90 Minute Workshop
  • How are you planning on keeping the learners engaged during this presentation?: Video highlight reels and testimonials Technology + content demonstrations ample Q&A between audience and presenters
  • Learning Objective 1: Why experiential content and learning experiences are crucial to patient-centric culture and practices
  • Learning Objective 2: Using tech to create realistic environments that provide sales reps with immersive training scenarios tailored to understand patients and their needs
  • Learning Objective 3: How to incorporate technology without losing sight of the importance of content creation
  • What is the topic your workshop will cover and how is it relevant to the industry?: How to use content, technology, and training to build meaningful connections between organizations and customers in a patient-centric industry
Brian Rivers
Centrifuge Media, Inc.
Jack McDonald
Centrifuge Media, Inc.
Lisa Lukawski